Open Water Wisdom Campaign Releases New Radio Public Service Announcement on Cold Water

November 2, 2012

Ottawa – The Open Water Wisdom campaign has released a new radio public service announcement that highlights the importance of being extra safe around cold water this season. The radio ads are available for download at:

Open Water Wisdom is a joint initiative of the Lifesaving Society and the Canadian Red Cross. The community-based campaign aims to make sport, recreation and active living on Canada’s lakes, rivers and coastal regions safer for children and youth. Funding for this initiative is provided in part by the Public Health Agency of Canada.