Open Water Wisdom Campaign Releases New Radio Public Service Announcement on Lifejacket Use This Fall

October 22, 2012

Ottawa – The Open Water Wisdom campaign has released a new radio public service announcement that highlights the importance of lifejacket use in and around open water. The radio ads are available for download at:

Open Water Wisdom is a joint initiative of the Lifesaving Society and the Canadian Red Cross. The community-based campaign aims to make sport, recreation and active living on Canada’s lakes, rivers and coastal regions safer for children and youth. Please visit for more details.